Search Engine Optimisation or SEO as everyone calls it is the practice of optimising a website to look more desirable in the eyes of search engines (basically Google) and give the best user experiece possible.
Obviously this is extremely fluffyÂ so let’s break this down. The easiest way to look at SEO is to break it down into 3 sections:Site Speed Content Digital Presence
This is one of the easiest ones to understand and explain. People don’t think about speedÂ as much as they should when building a website but when you think about it from a visitors perspective it’s a different story. When visiting a website it is fantastic to have [...]
We are all trying to increase our sites speed and give our users a better experience and one often overlooked method is to leverage browser caching.
For anyone who doesn’t know exactly whatÂ we are trying to do here I’ll try and explain. Browser caching stores parts of websites for a period of time in order to make them load faster. For instance if you look at 10 pages on a website and it has the same background image, logo, social media icons and so on, we can store these in the browser so they do not keep being downloaded.
You can do this on any operating system and with any web server software but one of the most common setups these days is LAMP (Linux [...]
There are numerous ways to share Google AnalyticsÂ access with others but unless you share access and pass onÂ Account access and not Property or View access then whomever you share it with will not be able to do all they need.
Certain activities they may need to do are:Create/Modify a goal Create/Modify conversions Create/Modify events Link Google Analytics to Google AdWords Link Google Analytics to Google AdWords
Here is how to do it:Login to Google Analytics and click on the Admin tab in theÂ top menu: Click on the User Management item under the Account section Add the email address of the person you would like to share it with. Then click ensure you tick [...]