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A Quick Guide to SEO
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A Quick Guide to SEO

by Adrian RandallOctober 30, 2016

Search Engine Optimisation or SEO as everyone calls it is the practice of optimising a website to look more desirable in the eyes of search engines (basically Google) and give the best user experiece possible.

Obviously this is extremely fluffy so let’s break this down. The easiest way to look at SEO is to break it down into 3 sections:

  1. Site Speed
  2. Content
  3. Digital Presence

Site Speed

This is one of the easiest ones to understand and explain. People don’t think about speed as much as they should when building a website but when you think about it from a visitors perspective it’s a different story. When visiting a website it is fantastic to have the right information but it doesn’t matter if it loads slowly or images take a long time to display. So what can we do about this? Optimise your site for speed.

If you are a non-tech person it’s not always easy to know what to fix (or what to ask you web developers to look at) but Google Page Inisghts gives a nice list of the key issues with your site. You can chek your site here:

https://developers.google.com/speed/pagespeed/insights/

Depending on where your site is hosted, how big it is, what content management system it is built on and many other variables it will limit what type of score you can get. However if you aim to get 70-80 out of 100 in Google Page Insights that is a realistic score.

Read more on SEO Site Speed Optimisation.

Site Content

The term ‘Content is King’ is something I’m sure everyone is familair with – but not all content is equal. As much as everyone attempts to over complicate this area it is really broken down into 4 key areas:

  • the right URL formats
  • the right headlines
  • the right meta titles and descriptions
  • the right page content

If you hit all of these you are on your way to having some pretty well optimised SEO content. There will be another post coming up in coming days to elaborate more on this are but simply using Google Keyword planner to understand the keywords people are searching for, ensuring those keywords are contained in the elements mentioned above and updating/adding content regularly is how to succeed in the content space.

Digital Presence

I like to think as digital presence as everything that is to do with your site, that does not happen on your site. If you think about opening a new bricks and mortar store, you make money in your store but you attract people to your store outside of your store. By doing letter drops, bill board advertising, catalog listings and other such things people learn about you and come to your store. The same goes in the digital space.

The more active you are off your site, the more people learn about your site and your brand and will visit it. You’ll tend to hear about these in the form of:

  • link building
  • social book marking
  • creating social pages
  • participating in social groups and forums
  • guest posting
  • and many more…

In addition to getting referral traffic from these other pages, the more Google discovers your brand scattered around the web (even better, with links back to your site) the higher it tends to rank you in search engine results. In short, spread your sites message far and wide, but remember don’t be spammy, ensure you are always adding value to get the best result!

About The Author
Adrian Randall
I'm a digital marketing specialist, love working on digital business and coding on just about anything. I'm the founder of Arcadian Digital and this site shares some of our knowledge and practices.

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