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Useful Facebook Artwork Dimensions

Useful Facebook Artwork Dimensions

by Mikayla TamMay 13, 2015

When it comes to social media, Facebook remains the largest social network. We develop and manage a number of Facebook accounts, and hence have put together a “cut-down” version of required information for the creative for a business Facebook Page. This is separated into:

  • Facebook Page Setup
  • Facebook Posts
  • Facebook Ads

Of course, there are so many different creative options when it comes to Facebook. These are the ones we most regularly use.


Facebook Setup

When developing a business page, there are 2 images required – the cover image and the profile picture.

Cover Image Dimensions: 851 x 315 pixels

Profile Picture Dimensions: 180 x 180 pixels

Important Notes: Make sure check the site on desktop and mobile before finalising the change. One of the most common mistakes we see is a beautiful cover page on desktop that is cut up on mobile. Particularly if you have used words/sentences/phrases in the cover shot – make sure all appear (and are legible) on mobile.


Facebook Posts

When referring to “Facebook Posts”, we are talking about those posts you publish directly on the company or business page.

Optimum Post Dimensions: 540 x 540 pixels

Important Notes: If you are using an image that is smaller than 540 pixels wide (and pixelates when blown up), create a white background in Photoshop (or whichever program you are using) and place the smaller image in the middle. This will still look neat in Facebook.

Images less than 540 pixels high are ok to use – it’s the width of 540 pixels that is most important.


Facebook Ads

The two main types of advertising we use are:

Facebook Ads to drive website traffic

Facebook Ads to boost page likes

The optimum size for Facebook Ads to drive website traffic is:

1200 x 628 pixels


The optimum size for Facebook Ads to boost page likes is:

1200 x 444 pixels


Important Note: Depending on the font type, you should always try to keep the font size above 40 to ensure easily legibility on desktop and mobile devices. Obviously, this may alter between font families so it’s important you use some common sense here and double check you can easily read all text used in Facebook Ads Creator when the example ads are shown.


Other Note: Facebook will not allow the ad to be approved if more than 20% of the creative is text. Keep this in mind when creating artwork and use this tool as a quick check for your text to image ratio if you’re unsure.

As we mentioned, these are only a selection of the key dimensions we commonly use to create and manage Facebook pages. Which other Facebook tools do you find helpful?


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Mikayla Tam

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