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November 8, 2016

How to check image alt tags are set on a website

If you’re here I’m sure you are doing some form of SEO or website optimisation looking to check image alt tags are set correctly. Ensuring if Alt Tags are set on all images is important so as Google crawls your site it has a text based description of what the image is. As smart as Google is, it can’t determine exactly what an image is without some help. Using the Alt tag helps in many ways but the two biggest ways are:

a higher ranking from Google as your websites HTML is structured better; and it increases search traffic through Google Image Search as people can now find your images much easier

So how do we check Alt tags set?

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November 8, 2016

5 Ways to Choose Keywords for SEO Content Optimization

There is so much data nowadays that it becomes an information overload when trying to analyze data. One of the biggest aspects digital marketing is SEO Content Optimization and while trying to choose the right keywords it’s easy to get lost in the numbers.

If you are looking to optimize your content for the right keywords these are the 5 things you need to focus on.

SEO Content Optimization

I’ll just quickly touch on what optimizing content for SEO purposes actually means.

The content on your site should accurately describe what product you are selling, service you are offering or information you are trying to provide to give your [...]

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July 2, 2016

Best WordPress Shipping Provider and Plugins in Australia

The hardest part of any eCommerce solution is choosing the right shipping provider. It can seem overly complicated to find the best WordPress shipping provider and plugins and thats because it is. Rates with different providers and their level of integrations into an eCommerce solution is often very hard to understand. We’ll focus on WordPress + WooCommerce in this post with a look at some of the best providers in Australia.

Before I start all shipping costs are general estimates based on building 20+ eCommerce stores and currently running 3 of my own.

1. What are you shipping?

Are you shipping parcels, refrigerators, t-shirts, pallets or something else. [...]

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February 6, 2016

I have a eCommerce site…what Google Analytics should I look at?

I’ve worked on a number of different eCommerce websites over the past 12 years from small startups to national brands which are household names. There are differences between the two into what you should track but the basics are the same and should always be practiced. If you make a tweak on a eCommerce site targeting say 18-24 year olds primarily on your home page instead of just everybody you may be able to make a 1-3% increase in sales. If you are Nike, that’s probably a fair bit and you’ve probably got everything else nailed so it’s a good choice. If you are Jill’s T-Shirt store, maybe you should look at focusing marketing on a specific channel which [...]