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There are numerous ways to share Google Analytics access with others but unless you share access and pass on Account access and not Property or View access then whomever you share it with will not be able to do all they need.
Certain activities they may need to do are:
Create/Modify a goal Create/Modify conversions Create/Modify events Link Google Analytics to Google AdWords Link Google Analytics to Google AdWordsHere is how to do it:
Login to Google Analytics and click on the Admin tab in the top menu: Click on the User Management item under the Account section Add the email address of the person you would like to share it with. Then click ensure you tick [...]I’ve worked on a number of different eCommerce websites over the past 12 years from small startups to national brands which are household names. There are differences between the two into what you should track but the basics are the same and should always be practiced. If you make a tweak on a eCommerce site targeting say 18-24 year olds primarily on your home page instead of just everybody you may be able to make a 1-3% increase in sales. If you are Nike, that’s probably a fair bit and you’ve probably got everything else nailed so it’s a good choice. If you are Jill’s T-Shirt store, maybe you should look at focusing marketing on a specific channel which [...]
