Remarketing can be a really powerful tool.
Before we jump into the the how, let’s first cover the why.
For those of you who have never heard of remarketing before, I encourage you to read this article, “What is Remarketing?”
In essence, remarketing is about staying top-of-mind as previous visitors to your website browse the web. Why is this important? Well, according to a study completed by Stamford, over 80% of consumers will visit online before even thinking about buying (whether it’s buying online or visiting a store). Furthermore in the same study, consumers spent an average of 79 days to gather information before making a purchase. [...]
When it comes to managing your AdWords campaigns, it’s all about getting the ROI and bang-for-your-buck. PPC can be a pretty costly exercise if you get it wrong – and one of the biggest mistakes (and wastes of money) we see is the addition (or rather, un-exclusion) of mobile app targeting when setting up and running display campaigns. If you consider the user of a mobile app (eg. someone playing a game on their phone), they’re not likely to have any interest in your product or service; chances are, they’ve accidentally pressed the ad button when trying to catch a Pokemon (you get the gist!).
If you already have a display campaign running in AdWords, you [...]