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November 29, 2016

Setting up an AdWords Remarketing List

Remarketing can be a really powerful tool.

Before we jump into the the how, let’s first cover the why.

For those of you who have never heard of remarketing before, I encourage you to read this article, “What is Remarketing?”

In essence, remarketing is about staying top-of-mind as previous visitors to your website browse the web. Why is this important? Well, according to a study completed by Stamford, over 80% of consumers will visit online before even thinking about buying (whether it’s buying online or visiting a store). Furthermore in the same study, consumers spent an average of 79 days to gather information before making a purchase. [...]

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October 8, 2016

How to Remove Mobile Apps from AdWords Display Campaigns

When it comes to managing your AdWords campaigns, it’s all about getting the ROI and bang-for-your-buck. PPC can be a pretty costly exercise if you get it wrong – and one of the biggest mistakes (and wastes of money) we see is the addition (or rather, un-exclusion) of mobile app targeting when setting up and running display campaigns. If you consider the user of a mobile app (eg. someone playing a game on their phone), they’re not likely to have any interest in your product or service; chances are, they’ve accidentally pressed the ad button when trying to catch a Pokemon (you get the gist!).

If you already have a display campaign running in AdWords, you [...]

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May 31, 2016

Choosing PPC Keywords – What AdWords Match Types to Use

Here's a quick reference for the different Google AdWords Match Types and how you can use them to make a cost-effective and efficient AdWords Campaign.
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May 24, 2016

PPC AdWords – Exact Match Types

Here's how to use Google AdWords Exact Match Type for the more restrictive and targeted control over the audience who are served your Google Ads.