The hardest part of any eCommerce solution is choosing the right shipping provider. It can seem overly complicated to find the best WordPress shipping provider and plugins and thats because it is. Rates with different providers and their level of integrations into an eCommerce solution is often very hard to understand. We’ll focus on WordPress + WooCommerce in this post with a look at some of the best providers in Australia.
Before I start all shipping costs are general estimates based on building 20+ eCommerce stores and currently running 3 of my own.
1. What are you shipping?
Are you shipping parcels, refrigerators, t-shirts, pallets or something else. [...]
I’ve worked on a number of different eCommerce websites over the past 12 years from small startups to nationalÂ brands which are household names. There are differences between the two into what you should track but the basics are the same and should always be practiced. If you make a tweak on a eCommerce site targeting say 18-24 year olds primarily on your home page instead ofÂ just everybody you may be able to make a 1-3% increase in sales. If you are Nike, that’s probably a fair bit and you’ve probably got everything else nailed so it’s a good choice. If you are Jill’s T-Shirt store, maybe you should look at focusing marketing on a specific channel which [...]
Today we’re going to learn how to add Google Analytics to aÂ Magento site, and pimp it out with eCommerce conversion tracking.
Bonus fun: We’re going to do it all via Google Tag Manager.
Google Tag Manager is pretty cool. In a nutshell, what it does is take lots of the script tags you insert into webpages and refers to themÂ into a single Google Tag Manager scriptÂ tag (called a container). The big upside of this is that if you need to add/remove/edit any one of those tags, you don’t have to make changes to the code itself, you simply edit your settings in Google Tag Manager, and your changes get pushed to your site [...]
This comes up almost everytimeÂ I setup an eCommerce store and everytime I forget how to do block referrals from Paypal and use the original source as the origin of the checkout. So for myself an everyone else out there this is how we show true data in GoogleÂ Analytics instead of PayPal when it redirects after a successful payment.Login to PayPal – This is actually a PayPalÂ issue so we need to reconfigure this in PayPal
Assuming you have a Business Account go to Profile in the top right hand corner and then click Profile and Settings. Once this loads go to Selling Tools in the left menu. Once this loadsÂ click on Update on the right for Website [...]