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Remarketing can be a really powerful tool.
Before we jump into the the how, let’s first cover the why.
For those of you who have never heard of remarketing before, I encourage you to read this article, “What is Remarketing?”
In essence, remarketing is about staying top-of-mind as previous visitors to your website browse the web. Why is this important? Well, according to a study completed by Stamford, over 80% of consumers will visit online before even thinking about buying (whether it’s buying online or visiting a store). Furthermore in the same study, consumers spent an average of 79 days to gather information before making a purchase. [...]
We all know sites are becoming more and more image heavy which places more emphasis on the need to optimize images. There are a lot of free tools out there that can be used online to optimize images but the fact is, if your site has 1GB of images it is going to take you a long time to:
Download from your website Upload to be optimized Download once they are optimized Re-Upload back to your siteSo is there a quicker way? Well yes but you’ll still need to download and re-upload them at least once.
The easiest way is to use Caesium.
Caesium allows you to open an application on your Windows desktop, select a folder and then optimize the whole folder at once [...]
We all know we can use Google Keyword Planner for free to find the best keywords for SEO optimisation but often it is difficult to find a structured way to do this. If you have a business with different service offerings, eCommerce store with a lot of products or just not sure how to effectively use the 1000’s of keywords returned as suggestions it can be more of a time consuming exercise than an effective one.
Firstly this is not a post on how to do keyword research, if that is what you are after please see our 5 Ways To Choose Keywords for SEO Content Optimization post. This post is aimed at taking the keywords which have been identified and narrowing it down to [...]
Websites in general are growing in complexity and users are expecting more and more from websites in relation to rich user interface. Whether this be a fancy slider, a large number of articles shown at once or complex client side functionality. All of these things make the physical size of a website grow substantially. A page which used to be 100kb now no longer is acceptable from a users perspective and it needs to server content which is up to 1-2-3 MB in size. Also to make things tougher, it’s not always cost affective to develop a separate mobile site so most sites are responsive so serve the same elements to a phone as what they do to a desktop computer which [...]
If you’re here I’m sure you are doing some form of SEO or website optimisation looking to check image alt tags are set correctly. Ensuring if Alt Tags are set on all images is important so as Google crawls your site it has a text based description of what the image is. As smart as Google is, it can’t determine exactly what an image is without some help. Using the Alt tag helps in many ways but the two biggest ways are:
a higher ranking from Google as your websites HTML is structured better; and it increases search traffic through Google Image Search as people can now find your images much easierSo how do we check Alt tags set?
There is so much data nowadays that it becomes an information overload when trying to analyze data. One of the biggest aspects digital marketing is SEO Content Optimization and while trying to choose the right keywords it’s easy to get lost in the numbers.
If you are looking to optimize your content for the right keywords these are the 5 things you need to focus on.
SEO Content OptimizationI’ll just quickly touch on what optimizing content for SEO purposes actually means.
The content on your site should accurately describe what product you are selling, service you are offering or information you are trying to provide to give your [...]
