New Feature / Update: Google Search powered by Gemini 3.5 Flash
What is it?
Google has started moving Search to be powered entirely by its Gemini 3.5 Flash model, so instead of mainly showing a standard list of links, it now generates custom AI-summarised pages in response to queries. Google has described this as the biggest change to Search in more than 25 years.[1]
Why does it matter?
Honestly, this is a pretty big shift if you use search as part of your day-to-day workflow. For marketers, it could mean faster first-draft research when you’re pulling together campaign briefs or checking competitor messaging. For analysts and business owners, it could make it easier to get quick, plain-English summaries before digging into the source material yourself. In practical terms, it turns Search from a place where you hunt for answers into something a bit more like an AI helper that hands you a tidy starting point first.[1]
- Useful for quick research when you’re comparing products, checking trends, or drafting client notes.[1]
- Handy for busy teams that want a fast overview before opening multiple tabs and reading through the details one by one.[1]
If you’re someone who’s ever sat there with ten tabs open and a cold coffee going a bit sad on the desk, this kind of update could shave off some of that busywork and get you to the useful bit faster.[1]
