Every now and then, I find myself trying to streamline my workflow. Whether it’s generating campaign briefs or syncing inventory with Shopify, automation tools can be a lifesaver. Recently, Make unveiled some exciting updates at its Waves ’25 event that caught my attention.
New Feature / Update: Make’s Visual Orchestration on its Automation Platform
What is it?
In October 2025, Make expanded its automation and AI platform with a focus on what they call ‘visual orchestration.’ This means users, especially those without extensive coding skills, can control automated and AI-driven processes more easily. The platform helps bridge the gap between the promise of AI and its practical business value.
Why does it matter?
For marketers and business owners, this update is significant. Here are a couple of practical ways it can be used:
- Streamlining Workflows: With visual orchestration, you can automate tasks without needing to write complex code. For example, you could set up a workflow that automatically updates your social media content based on your latest blog posts.
- Easier Integration: This feature makes it simpler to integrate AI tools into existing workflows. Imagine being able to auto-summarise call transcripts or generate business reports with just a few clicks , it’s a big time-saver.
In a world where AI is becoming more integrated into our daily tasks, tools like Make’s platform are crucial for making AI accessible to everyone.
